Various projects across digital, branding, and content
Over the past twelve months I have:
- created a new brand identity, and agency services for a communications group
- produced a claims strategy, and copy writing project for a global NGO
- developed a content marketing strategy for a virtual reality production company
Editor in chief - Print & digital - www.artworksjournal.com
Artworks Journal is a platform focused on the intersection between the arts and business worlds. There are many ways that the arts can enrich business and society, and that business can make a positive difference to the arts and society. Artworks Journal includes articles, case studies, and strategies to help arts organisations develop business opportunities, and businesses to create more inspiring places, products, and services.
Supplements in The Times
Strategy, Production, Business Development
Over the course of 5 years I produced over 30 supplements in The Times newspaper at two external publishing companies. I worked with some of the UK's top freelance journalists, and helped some big brands position themselves alongside high quality journalism before 'content marketing' had developed into a core part of the marketing mix.
Branded content, creativity in business, entrepreneurship
Whether at events or as part of consultancy services I have combined my writing, interviewing, strategy, and research work to create bespoke presentations for brands and agencies. I can offer an external perspective, or work collaboratively to develop insightful consultancy and strategy work.
“Sustainability can be a complex and technical field, and it isn’t always easy to connect with an audience on why it’s a vital agenda for the future of the environment and the economy. Without good communications, it is all the more difficult to create enthusiasm. With Dom’s help we were able to craft a powerful set of compelling messages for both ourselves and our members to use – including global brands and retailers – to better demonstrate to their stakeholders and their customers the case to support Better Cotton. Dom understood our brief and the precise technicalities of our work well, to produce good insight, strategy and copy writing. Within a short period of time Dom reliably delivered ready-to-use outputs demonstrating good value for our organisation. Seeing the enthusiasm from our members grow after we delivered this project makes us very proud. Armed with these messages, we can now really drive demand for Better Cotton, helping to make more responsible cotton production a reality for the long-term.”
Stephanie Johnston, Communications Manager, Better Cotton