Better Cotton

“Sustainability can be a complex and technical field, and it isn’t always easy to connect with an audience on why it’s a vital agenda for the future of the environment and the economy. Without good communications, it is all the more difficult to create enthusiasm. With Dom’s help we were able to craft a powerful set of compelling messages for both ourselves and our members to use – including global brands and retailers – to better demonstrate to their stakeholders and their customers the case to support Better Cotton. Dom understood our brief and the precise technicalities of our work well, to produce good insight, strategy and copy writing. Within a short period of time Dom reliably delivered ready-to-use outputs demonstrating good value for our organisation. Seeing the enthusiasm from our members grow after we delivered this project makes us very proud. Armed with these messages, we can now really drive demand for Better Cotton, helping to make more responsible cotton production a reality for the long-term.”

Stephanie Johnston, Communications Manager